Rick Salerno

Loan Factory

Phone: (954) 993-4500

NMLS#: 1056663

Licensed state: Florida

https://www.ricksalerno.com

About me


My Goals, Your Results

Stress-Free Process: I’m committed to making your mortgage experience as easy and stress-free as possible. You’re not just a number; you matter.

Unbeatable Combination: Expect the best in rates, cost, experience, and execution.

Customized Solutions: No “one size fits all” here; every solution is tailored for you.

Transparency and Communication: 100% clarity in every step, so you fully understand the "why."

Exceptional Service: I aim to be the best loan officer you’ll ever work with. If I exceed your expectations, I’d love for you to share your experience with friends and family.

I’m empowering consumers with what they've always wanted—direct access to personalized pricing, automated alerts, and a simple online application process enhanced by AI (if you choose). There’s nothing more fulfilling than helping clients achieve remarkable transformations; it drives my passion for this work.

Let’s face it—no one gets excited about getting a mortgage. It can feel personal, invasive, stressful, and even a bit daunting. I’m here to change that.

I’ve been in the mortgage industry since 1999, and my focus has always been on providing outstanding customer service by truly understanding my clients' needs to help them find the best mortgage solutions. I work with a wide range of clients, from first-time homebuyers to investors and homebuilders, always prioritizing their best interests.

Throughout my career, I’ve earned recognition, including a nomination for the Shared Success Excellence Award and multiple President’s Club Awards for mortgage production. I’ve also had the privilege of managing a team of loan originators and building a strong reputation within the real estate community.

I’m a cum laude graduate of Florida State University, where I earned degrees in Criminal Justice and Business Administration. I was also honored to receive an athletic scholarship, which further shaped my dedication and work ethic.

Outside of work, I enjoy weight training, sports, the beach, and spending quality time with my family. The greatest satisfaction in my career comes from seeing the joy and complete satisfaction of my clients when they close on their homes.


Let’s Zoom or meet in person to get started!







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